The Berkeley Revolution

A digital archive of the East Bay's transformation in the late-1960s & 1970s

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Newspaper Pickup


MARTIN SECOND PART 2 1973 article of RECYCLING

Date: 06/73

Citation:

"Newspaper Pickup, or recycling berkeley's newsprint," The Ecology Center 3:6 (June 1973), p. 1. Image courtesy of Ecology Center in Berkeley, Calif.


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Ecology CenterNewspaper Recycling





  • 1. Ecology Action: Overviews and Profiles

    • The Problem Is a Crisis

      The Problem Is a Crisis
      –c. 1969–

      Ecology Action laid out the crisis to which their group was the solution

    • The Unanimous Declaration of Interdependence

      The Unanimous Declaration of Interdependence
      –09/1969–

      A crucial founding document of the environmental movement

    • Ecology Action Is

      Ecology Action Is
      –c. 1970–

      Ecology Action offered a loose set of definitions of itself

    • Pete Seeger’s letter to Ecology Action

      Pete Seeger’s letter to Ecology Action
      –02/02/1970–

      The legendary folksinger had little patience for the "long-winded" style of the Declaration of Interdependence

    • The Better Earth

      The Better Earth
      –03/29/1970–

      An extensive profile of Ecology Action and its environmentalist vision, courtesy of the New York Times Magazine

    • Doing Ecology Action

      Doing Ecology Action
      –4/1970–

      Cliff Humphrey sketched Ecology Action's history for a Sierra Club activist handbook

    • Case Study of the History and Development of Ecology Action

      Case Study of the History and Development of Ecology Action
      –02/72–

      Ecology Action's 67-page history of itself, written for the newly-created EPA


  • 2. Engaging the Public: Ecology Action’s Flyers, Cartoons, and Board Game

    • Prevent the Destruction of Human and Natural Resources

      Prevent the Destruction of Human and Natural Resources
      –c. 1969–

      Ecology Action's operating principles, expressed in a single image

    • Smog Free Locomotion Day press release

      Smog Free Locomotion Day press release
      –09/13/1969–

      Ecology Action's parade highlighted a world of transportation alternatives

    • Composting in the City

      Composting in the City
      –1970s–

      How to set up your own compost, according to Ecology Action

    • Lifehouse: A Neighborhood Eco-Center

      Lifehouse: A Neighborhood Eco-Center
      –1970–

      How to create an eco-minded hub in your community, according to Ecology Action

    • Misuse of Land

      Misuse of Land
      –1970–

      The rigged economy that produces "development," explained from an environmentalist perspective

    • Edible Weeds

      Edible Weeds
      –c. 1970–

      Don't kill weeds, eat them: so suggested Ecology Action

    • Soil Protection

      Soil Protection
      –1970s–

      Soil is a living system which is subjected to the ecological imperatives constraining all living systems

    • An Eco-Activist Fable

      An Eco-Activist Fable
      –1971–

      A parable about corporate America and the co-opting of the environmental movement, in coloring-book form

    • An Image of an Ecological Utopia

      An Image of an Ecological Utopia
      –1971–

      Ecology Action's illustrators offer an image of nature aglow

    • Recycling Board Game

      Recycling Board Game
      –09/15/1979–

      Cliff Humphrey suggested that you take your Monopoly board game and re-purpose it


  • 3. Ecology Action Seeds the Recycling Movement in Berkeley

    • How To Start A Neighborhood Recycling Center

      How To Start A Neighborhood Recycling Center
      –c.1969-1970–

      A friendly guide so that the environmentally conscious could start their own recycling center

    • College Students Dumping Litter Ceremoniously

      College Students Dumping Litter Ceremoniously
      –5/6/69–

      DVC students hoped, at their Ecology Fair, to stir their fellow students' consciences

    • Newspaper Troubles

      Newspaper Troubles
      –c. 1969–

      With good reason, newspaper was the first to be recycled

    • Save! Sort! Set Out!

      Save! Sort! Set Out!
      –c. 1970–

      A draft of a recycling logo, from Ecology Action

    • Recycle and Bicycle

      Recycle and Bicycle
      –05/70–

      How to address the threat to the environment? Be a wise consumer and rethink waste

    • Ecology Action News Release

      Ecology Action News Release
      –10/20/70–

      Announcing the beginning of a new recycling center — in Modesto

    • Recycling Needs Your Help

      Recycling Needs Your Help
      –c. 1971-72–

      Ecology Action, "swamped" by recycling, asked the public to pressure the city for more resources


  • 4. Recycling in Berkeley: Early Experiments

    • Early Recycling at UC Berkeley

      Early Recycling at UC Berkeley
      –1969–

      Young people learning how to sort reusable materials

    • ?Recycling?

      ?Recycling?
      –c. 1970–

      A flyer from a parent-run recycling center at a school

    • Contra Costa Recycling

      Contra Costa Recycling
      –1970–

      Seniors collect newspapers by hand in pickup truck

    • New Center at Grove St and Dwight Way

      New Center at Grove St and Dwight Way
      –c.1970-72–

      Flyer by mystery organization to "lighten load" on other site

    • Here’s How to Recycle at the Co-Op Center

      Here’s How to Recycle at the Co-Op Center
      –05/72–

      Though Ecology Action's founders left Berkeley, others kept recycling alive in the city

    • Free Curbside Pickup Recycles Berkeley’s Old Newspapers

      Free Curbside Pickup Recycles Berkeley’s Old Newspapers
      –11/15/74–

      A year in, the Ecology Center struggled to keep running its newspaper recycling program


  • 5. Working Out the Kinks for a City-Sponsored Program

    • Waste Management Commission’s Recommendations for Recycling

      Waste Management Commission’s Recommendations for Recycling
      –3/8/73–

      The City of Berkeley calculated that newspaper curbside pickup was a good financial investment

    • Newspaper Pickup

      Newspaper Pickup
      –06/73–

      A historic moment: the Ecology Center organizes curbside pickup of newspapers, following the city's recommendation

    • Home Separation of Recyclables in Berkeley

      Home Separation of Recyclables in Berkeley
      –03/76–

      A pilot program to asses recycling interest in three different Berkeley neighborhoods reveals class differences

    • Kathy Evans Reflects on the Ecology Center

      Kathy Evans Reflects on the Ecology Center
      –c.1979–

      Kathy served as its head for two decades, overseeing a huge transition

    • Berkeley Gets State Grant for Expansion

      Berkeley Gets State Grant for Expansion
      –12/28/79–

      The multiplicity of organizations narrowed as recycling developed into an industry

    • Clarifying the Record on Recycling

      Clarifying the Record on Recycling
      –10/26/83–

      A glance into the complexities and tone of the 80's recycling wars


Archive created by UC Berkeley students under the supervision of Scott Saul, with the support of UC Berkeley's Digital Humanities and Global Urban Humanities initiatives.

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