The below image shows the front side of the business card Jeanne made in 1967 for the second iteration of her bespoke clothing brand, then entitled “New Age Creations.”  On the back side, she poses topless, covered by many layers of necklaces, a popular trend in jewelry at the time. The name New Age Creations was a nod to the Berkeley based band she first started dressing that pulled her into the San Francisco music scene: The New Age.

When she reflects on how she went from designing clothing for her daughter in Big Sur to dressing the most infamous bands in San Francisco, it seems to have happened so naturally:

“I lived in a cabin and people would stop by, and everybody played music in Big Sur, drums or whatever. This band that was actually located in Berkeley was called The New Age. They said we need some shirts, we’re going to go play at the Fillmore or whatever it was called… Avalon.. I can’t even remember those names. And I had this treadle sewing machine. ‘Can you make me something.’ Well I’ve already gone through graduate school of course I can make something. I can make whatever I want to. I give this credit to my mother, by the way, who never said I couldn’t do anything. If you have a brain, you can work it out. So yes, I made these shirts. They wore them in San francisco at the concert. The concert guy says ‘Where in the world did you get those shirts?’ They said, ‘it’s this woman.’ So, the guys started calling me. Then I would start driving in to San Francisco and that’s how it started.” 

The business card features a spiral, a symbol that held great meaning for Jeanne. Featuring it on her business card tied her past with her present; “To me the spiral is part of my marine biology life and the ever-going, ever-opening part of life,” she said.