This leaflet offers, in list form, the tenets that shape Ecology Action. First and foremost on that list is this distinction: Ecology Action was a “movement emphasizing individual action and personal ethics” and not a “formal organization.” Ecology Action wanted to change people’s sense of conscience, and from there be an incubator of action; it was skeptical of top-down models of organization. Or, as a later tenet suggested, it aspired to offer “grassroots survival education,” with an emphasis on the full meaning of “grassroots”.

The other elements on the list range from descriptions of conservation-oriented practices (don’t take a shower every day; keep a compost heap) and descriptions of the ecological mindset (“creating new lifestyles to reduce the waste and destruction of our environment”) to family planning suggestions (in the name of low-population grownth) and suggestions for how to keep Ecology Action going (“supporting the Ecology Action Education Institute” through “donations of time and/or money”).

As with many of Ecology Action’s documents, this “Ecology Action Is” flier is printed on previously printed paper. On the back side of the document, it features the transcript of a speech by Mike Perelman, of Berkeley’s Ecology Action, at the United Nations Educational, Scientific, and Cultural Organization (UNESCO) Conference in November of 1969. That back side is reproduced below.