This large, dramatic logo is an indisputable call to action. The use of the Safeway logo would have been particularly incendiary to those the conglomerate had put out of business—local merchants and farmers. Those who see this will be inspired to investigate further, starting with the “See Centerfold” article to understand why the boycott is being instigated. Given that this is a minority newspaper, the dramatic emphasis on the boycott seems to imply that Safeway’s failures are of special interest to minority workers and might also involve discrimination. The second page presents two social ills. On one side is the issue of maltreatment of farm workers. On the other is a discussion of inequality for Blacks in America. The use of terms like “pig” against police and referring to individuals as “brother” or “sister” would make readers feel a deeper connection with the author and the points they were making, and serve as a reminder that they are part of the same community