Writing for the Daily California in February of 1974, Michael Beard gave readers a reason to venture out to the Keystone Berkeley despite the smoke filled environment and $3 door charge. He was reviewing a concert performed by Jerry Garcia and Merl Saunders, who played the Keystone frequently. In his review he sympathizes with people who might have been frustrated by the commercial aspects of the music industry that was growing in the 1970’s. His words appeal to the adventurous listener in all of us who, by hearing the music Jerry and Merl were laying down, could still find the freedom in music that was becoming less and less part of the bigger stadium rock shows that grew in the decade. Beard used specific language in this article to show his awareness of the negative view many had about ticket prices and overall appropriation of the counterculture and its music during the 1970’s.